John Tsao

The assignment was to develop a print campaign for Ortega's line of Mexican food products. We tapped into the 150 year history of the Ortega family and utilized Maria Ortega a.k.a. "Mama Ortega" as our heroine.

Original photo shoot collaboration for all the elements in the layout (food photography, ingredients, packaging, even Mama Ortega's picture frame) with photographer David Chasey.

IBC Root Beer has been around for a long time and is definitely an old school brand. We wanted to fully embrace its old-fashioned personality.

Invitation and program designs for The Rise School of Austin, a unique Pre-K school designed for both kids with special needs and typical developing kids in an inclusive setting.

Working on PowerBar Harvest required a bit of a balancing act. The client wanted to differentiate their Harvest bars from their regular energy bars but at the same time still retain the core aspirational qualities of the PowerBar brand.

My Doorstep Vet is a mobile veterinary service. They're based in a older, historical neighborhood and wanted their logo to have a similar vintage quality.

Website was built in Wordpress.

Series of in-store posters for a chain of ice cream parlors known for their hand-dipped ice cream bars.

Digital campaign for a dog boarding and training school in Austin, TX. Increasing awareness for their Dog Play Days service was the primary focus.

Designed the logo and graphics for Austin Advertising Federation's 2017 Big Wigs awards show, an annual event celebrating and recognizing outstanding individuals in the advertising industry. 

The Texas Department of Agriculture wanted to promote their Farm Fresh Fridays school program to parents, school administrators and local farmers. The campaign ran on a digital platform with a combination of banner ads, emails and Facebook ads. 

This print campaign is focused on the ease of use of Maxtor hard drives’ one button backup system. The product is all about simplicity and we tried to keep everything rooted within that concept.

Custom invitation and announcement designs from the J.J. Elliot Doodle Studio. 

The J.J. Elliot Doodle Studio e-commerce website was built entirely from the ground up. I provided the design and graphics and collaborated with a very patient programmer (Hey, Daniel!) who put up with my Type A tendencies and helped with the nuts and bolts.